The B2B data blog
Research, playbooks and how-tos on installed base data, technographics and outbound for B2B revenue teams.
Salesforce Is Buying Braze. What Happens to 2,770 Customers in the Meantime?
Salesforce announced an agreement to acquire Braze for $5.66B. Explore what happens to 2,770 Braze customers, why ownership changes reopen tech renewals, and how GTM teams can navigate the window.
Olivia Thomas · 6 min read
Inside the 2026 Executive Research Series: Announcing 4 Comprehensive eBooks and 4 Empirical Whitepapers on B2B Installed Base Intelligence
Data InfoMetrix releases its landmark 2026 Executive Research Series: 4 tactical eBooks and 4 empirical Whitepapers providing research-backed benchmarks on technographic data decay, legacy migration cycles, and account selection.
Olivia Thomas · 9 min read
How Data InfoMetrix Builds and Delivers a Technology Users Email List
Learn how Data InfoMetrix builds technology users email lists using technographics, business signals, verification, and market intelligence.
Olivia Thomas · 4 min read
What Oracle’s 2026 Layoffs Mean for GTM Teams
Explore how Oracle’s 2026 layoffs reshape buying teams, capital priorities, sales cycles, and vendor strategies for technology companies selling to Oracle.
Olivia Thomas · 6 min read
How to Find Sales Opportunities Inside the SAP SuccessFactors Installed Base
Identify sales opportunities in the SAP SuccessFactors installed base using technographics, buying signals, business changes, and tech intelligence.
Olivia Thomas · 7 min read
Why SAP Adoption Alone Doesn't Tell You What a Manufacturer Needs
SAP adoption reveals a manufacturer's technology environment, not its next need. Learn which business and buying signals provide the missing context.
Olivia Thomas · 7 min read
10 Best B2B Technographic Data Providers in USA
Explore the top 10 B2B technographic data providers in the USA and learn which provider fits your GTM strategy, ABM programs, and lead generation goals.
Olivia Thomas · 11 min read
B2B Buying Signals Tech Sales Teams Need to Know in 2026
Learn which B2B buying signals actually predict purchase intent in 2026, from tech stack changes to procurement activity, and how to act on them fast.
Olivia Thomas · 10 min read
Five Shifts That Turn ERP Installed Base Into Revenue Opportunities
B2B marketers, RevOps teams, and growth managers selling into ERP accounts: your installed base hides pipeline. Here are 5 shifts to spot it.
Olivia Thomas · 9 min read
Why Technology Adoption Is the Buying Signal Most Revenue Teams Still Ignore
Most B2B teams still build target lists by asking if an account fits their ICP. Learn why technology adoption—what a company already runs—is the ultimate buying signal that predicts why and when accounts convert.
Olivia Thomas · 11 min read
How High-Growth SaaS Companies Build Pipeline Around Technology Ecosystems
The targeting playbook that worked back in 2010 has quietly stopped working. Discover how high-growth SaaS teams move away from firmographics to build pipeline around technology ecosystems.
Olivia Thomas · 9 min read
10 Best B2B Technology Users List Providers in USA
In 2026, the most expensive mistake a B2B marketer can make isn't a bad creative or a weak subject line; it is hitting "send" on a database that was outdated…
John Britton · 16 min read
Why We Built MedicalProspects: The Problem With Generic Healthcare Data
When ZoomInfo, Apollo, and Lusha Can't Get You to the Right Room, You Need a Specialist For over ten years, DataInfoMetrix has helped B2B teams build pipeline.…
John Britton · 4 min read
Beating the Algorithm: How Marketers Can Stay Visible in AI-Powered Inboxes
Have you recently found that your email is not visible to your audience? You hit send, but you get no response. No clicks. No replies. Nothing. Your campaign…
John Britton · 20 min read
What is B2B Marketing? A Complete Guide in 2025
Introduction to B2B Marketing Evolution The B2B buying process now typically begins with a referral or an online search, with over 84% of decision-makers…
John Britton · 11 min read
How to sell software to the healthcare industry?
By now, you’ve likely come across numerous blogs & articles available online about selling software to the healthcare industry. This blog goes beyond the…
John Britton · 15 min read
Only 18% of Marketers Are Using Fully Segmented Lists – Are You Missing Out?
Well, in the fast-paced world of digital marketing, where attention spans are short and inboxes are full, finding your “Right audience” at the right time is…
John Britton · 12 min read
AI in Email Marketing: A Complete Guide for 2025
Email marketing has evolved dramatically since its inception, and artificial intelligence (AI) is now at the forefront of this transformation. As we navigate…
John Britton · 13 min readTurn insight into pipeline
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