Blog category
Technographics
Every Technographics article from the Data InfoMetrix research team.
Olivia Thomas · 11 min readTurn insight into pipeline
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AttioUsers list2.2M+Companies
14.4M+Verified contacts
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Tech Audience Builder
Combine technologies, firmographics and roles to size your audience before you buy.
Uses Salesforce+ NetSuite200–5,000 staff
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Grow pipelineCompetitor conquestingWin accounts running rival platformsIntegration ecosystemSell to users of tools you connect withLegacy modernizationReach accounts due for a migrationABM targetingBuild account lists around tech fitChannel partner enablementHand partners ready-to-work lists
Plan & researchEvent delegate outreachFill summits with the right platform usersEvents & market researchPair event audiences with research panelsMarket research surveysBuild survey panels from tech usersGlobal market expansionEnter new regions with local install dataTAM sizing & territoriesSize your market by install base
Closed ARR for a fintech scale-up targeting competitor and ecosystem users.
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Featured results
All case studies by technology
Fintech competitor conquesting$2.4M ARRSalesforce CRM switch campaign$1.8M ARR
SAP & NetSuite add-on vendor$2.1M ARR
AWS & Azure infrastructure$2.2M ARR
Cybersecurity summit briefings45 briefings
Shopify & Magento storefronts$1.4M ARR
Epic & Cerner hospitals$1.5M ARR
Marketo & Pardot switch$1.6M ARR
Data integration ecosystem$1.9M ARR
Workday & ADP accounts$1.3M ARR
Fintech competitor conquesting$2.4M ARRSalesforce CRM switch campaign$1.8M ARRSAP & NetSuite add-on vendor$2.1M ARRAWS & Azure infrastructure$2.2M ARRCybersecurity summit briefings45 briefingsShopify & Magento storefronts$1.4M ARREpic & Cerner hospitals$1.5M ARRMarketo & Pardot switch$1.6M ARRData integration ecosystem$1.9M ARRWorkday & ADP accounts$1.3M ARR10 campaigns across 10 technology categories.View all case studies →
eBooks & playbooksInstalled base research and scoring guidesWhitepapers & reportsMarket studies and data decay researchTech Audience BuilderSize a custom audience in minutesFree B2B toolsInteractive TAM and audience toolsBlogInsights and how-tos for GTM teamsNewsroomProduct updates and dataset releasesInfographicsVisual data and benchmarksCase studiesCampaign results and ROI
Data InfoMetrixBeyond FirmographicseBook · 28 pages
New eBook
Beyond Firmographics
Why technology adoption is the missing dimension in account selection.
New research every month.Read the blog →
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