B2B Installed Base eBooks & GTM Playbooks
Actionable frameworks, data-backed benchmarks, and strategic playbooks to help B2B marketing, sales, and RevOps leaders identify, score, and close accounts based on verified technology adoption.
Latest Executive Publication
Beyond Firmographics: Why Technology Adoption Is the Missing Dimension in B2B Account Selection
A practical guide to Installed Base Data and Installed Base Intelligence for B2B technology marketing, sales, and partnership leaders.
Why Revenue Leaders Rely on Our Research
We don’t produce generic AI summaries. Our publications are authored by practitioners who spend every day researching and mapping enterprise installed bases.
Account-Level Back-Office Verifications
We uncover what companies run behind their firewall—ERPs, HRIS, mainframes, and databases that public web scrapers miss completely.
Statistical Rigor & Benchmarks
Every play is backed by enterprise research from Gartner, Forrester, G2, and our proprietary analysis across 715+ technology categories.
Ready-to-Deploy Frameworks
Includes worksheets, scoring rubrics, 90-day execution milestones, and outreach templates that your team can put to work immediately.
Explore Installed Base Audiences By Category
Looking to build your target list around a specific platform? Explore our triple-verified user databases.
