Free eBooks on installed base marketing
Practical guides for B2B marketing, sales and partnership leaders who target accounts by the technology they run.
Beyond Firmographics: Why Technology Adoption Is the Missing Dimension in B2B Account Selection
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Beyond Firmographics
A practical guide to Installed Base Data and Installed Base Intelligence for B2B technology marketing, sales, and partnership leaders.
From List to Pipeline
Nine campaign plays built on technology users data, with sequences, sample messages, and the metrics that prove they work.
Installed Base Buyer’s Guide
12 questions to ask before you buy a technology users list, and the answers that separate real data from labeled lists.
Healthcare Technology Targeting
How healthtech vendors use EHR and platform data to find, prioritize, and reach the right hospitals and health systems.
The Migration Wave
Mapping the enterprise technology transitions that will create B2B pipeline through 2030.
The Compatibility Economy
How integration requirements now decide B2B software deals, and why the stack a prospect runs should decide who we target.
Technology Data Decays Twice
The real cost of stale account and contact data, and what fresh installed base data should actually mean.
Ecosystem-Led Growth
How partnerships, alliances, and marketplace teams turn installed base intelligence into co-sell pipeline.
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