Target Competitor Users. Pitch the Better Alternative.
Stop wasting budget on general audiences. Direct your marketing directly to verified decision-makers who currently use, pay for, and experience the limitations of your direct competitors.
Trusted by B2B and enterprise teams
Outreach to Pre-Validated Category Buyers
When prospects are already using a competitor, they have already validated the need for a solution. They understand the category, have budget allocated, and have implemented a active workflow.
By extracting verified contacts at companies utilizing rival tools, you can target specific pain points—pricing models, feature gaps, performance issues, or customer support complaints—with tailored sales narratives.
Layer competitor lists with revenue bands, geographic constraints, employee ranges, and job title hierarchy.
How the playbook works
From your target technology to a verified, campaign-ready list.
Pinpoint Competitor Stacks
Identify active installs of Salesforce, AWS, HubSpot, NetSuite, Oracle, or any of 900+ technology lists.
900+ Lists ReadyMap Full Buying Committees
Locate decision-makers across operations, finance, engineering, and IT responsible for platform procurement and renewal.
Full Consensus DepthDeploy Migration Campaigns
Convert current users with targeted switch discounts, migration support guarantees, and direct feature comparison sheets.
High Conversion FitWhy teams run this play with us
Product-Level Precision
Filter by specific modules, cloud deployments, and version tiers rather than generic broad software tags.
Multi-Tiered Committees
Reach CFOs, VPs of Engineering, IT Directors, and end-user leads to build champions across the account.
99% Deliverability
Every custom list undergoes monthly automated refresh and manual verification with 1:1 hard bounce replacement.
CRM & API Sourcing
Delivered in CSV, Excel, Salesforce, or HubSpot CRM-ready formats within 24 to 48 hours.
Every field your team needs
Each record is verified before delivery and imports straight into your CRM.
How Fintech Scale-Ups Displace Rival Tech Stacks to Close $2.4M ARR
“Data InfoMetrix changed our entire ABM strategy. Targeting the full buying committee—from end-user engineers to the CFO—allowed us to rip out legacy competitors in deals we used to lose.”
Get a sample built for your campaign
Request a free custom sample & account count
Tell us which competitor product users you want to target (e.g. active Salesforce users in CA) and we will compile a custom sample list.
More ways to use installed base data
Pick the play that matches your goal.
Reach full 6 to 10-person buying committees at high-value enterprise accounts.
Global Market ExpansionScale outbound into 180+ countries by targeting accounts with compatible tech stacks.
Legacy ModernizationIdentify organizations on outdated on-prem systems facing renewal or support sunsets.
Channel & Co-SellingTarget partner customer bases inside AWS, Microsoft, Salesforce, SAP networks.
TAM Sizing & RevOpsMap market penetration and budget holders across exact technology footprints.
Integration EcosystemTarget companies using overlapping SaaS stacks to boost add-on adoption.
Events & Market ResearchFill event seats, recruit survey panels, and audit technology market share.