Integration Ecosystem ExpansionDevOps & Cloud

Cloud Infrastructure Vendor Scales $2.2M ARR Targeting AWS & Azure Production Clusters

Sourcing 21,000 verified DevOps leads running active AWS and Azure workloads delivered a 4.8% response rate and 58 qualified POCs.

Client Profile & Buying Committee Context

Cloud Observability Platform — Multi-Level Persona Campaign

The Challenge

Standard databases do not differentiate between passive cloud accounts and active AWS/Azure enterprise production workloads, leading to wasted ad budget and low outreach performance.

The Solution & Buying Committee Strategy

Data InfoMetrix extracted 21,000 verified cloud engineers, DevOps leads, and CTOs running active Kubernetes, AWS EC2, and Azure cloud environments.

Multi-Tier Persona Outreach Structure:

Decision-Makers

CTO, VP of Cloud Infrastructure, Head of Engineering

Angle: Tied observability to 40% cloud infrastructure cost reduction and 99.99% uptime.

Influencers

Lead DevOps Architect, Principal Site Reliability Engineer, Cloud Security Lead

Angle: Shared detailed benchmarks on OpenTelemetry integration, eBPF auto-instrumentation, and zero overhead.

End-Users

Senior DevOps Engineer, SRE Specialist, Kubernetes Admin

Angle: Showcased instant Grafana & Datadog compatibility, CLI automation, and root-cause alerts.

Verified Impact & ROI

The Results & Strategic Value

Achieved 58 completed POCs and a 4.8% outreach response rate, resulting in $2.2M in closed ARR within 90 days.

“The accuracy of their technographic data was outstanding. Every AWS contact we reached out to was actively running live production clusters.”

Alexandre Meyer

VP of Field Engineering, KubePulse Solutions

Campaign Performance

21,000

Cloud Contacts Sourced

4.8%

Outreach Response Rate

POCs Completed

$2.2M

Closed ARR

Campaign Highlights

• Delivery Turnaround: 24–48 Hours

• Verification Standard: SMTP & Human Validated

• Replacement Warranty: 1:1 Bounce Credit

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