Cloud Infrastructure Vendor Scales $2.2M ARR Targeting AWS & Azure Production Clusters
Sourcing 21,000 verified DevOps leads running active AWS and Azure workloads delivered a 4.8% response rate and 58 qualified POCs.
The challenge
Standard databases do not differentiate between passive cloud accounts and active AWS/Azure enterprise production workloads, leading to wasted ad budget and low outreach performance.
Our solution
Data InfoMetrix extracted 21,000 verified cloud engineers, DevOps leads, and CTOs running active Kubernetes, AWS EC2, and Azure cloud environments.
The results
Achieved 58 completed POCs and a 4.8% outreach response rate, resulting in $2.2M in closed ARR within 90 days.
The buying committee we mapped
Decision-Makers
Tied observability to 40% cloud infrastructure cost reduction and 99.99% uptime.
Influencers
Shared detailed benchmarks on OpenTelemetry integration, eBPF auto-instrumentation, and zero overhead.
End-Users
Showcased instant Grafana & Datadog compatibility, CLI automation, and root-cause alerts.
“The accuracy of their technographic data was outstanding. Every AWS contact we reached out to was actively running live production clusters.”VP of Field Engineering, a cloud infrastructure company · Name withheld at the client's request
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