MarTech SaaS Switch Campaign Closes $1.6M ARR Targeting Marketo & Pardot Users
Sourcing 14,000 marketing automation accounts enabled multi-persona outreach to CMOs and Marketing Ops leads, yielding a 4.6% response rate.
The challenge
Targeting organizations dissatisfied with expensive Marketo or Pardot contracts required reaching both the CMO (budget) and the Marketing Operations Manager (platform admin).
Our solution
Data InfoMetrix extracted 14,000 verified decision-makers and operations admins running Marketo, Pardot, and ActiveCampaign, providing direct switch campaign lists.
The results
Delivered a 4.6% campaign response rate, booking 54 enterprise migration demos and closing $1.6M in ARR in 90 days.
The buying committee we mapped
Decision-Makers
Highlighted 50% lower platform licensing fees and automated attribution modeling.
Influencers
Demonstrated 1-click campaign migration, zero data loss, and native CRM syncing.
End-Users
Emphasized modern visual email builders and automated lead scoring workflows.
“Data InfoMetrix gave us the exact contact list of teams running competing marketing automation platforms. Our switch campaigns performed brilliantly.”VP of Demand Generation, a marketing automation vendor · Name withheld at the client's request
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