HR Tech Scale-Up Secures $1.3M ARR Targeting Workday & ADP Accounts
Sourcing 9,800 enterprise HR decision-makers and HRIS admins resulted in a 3.9% response rate and $2.8M qualified pipeline.
The challenge
Connecting with Chief Human Resource Officers (CHROs) and HRIS System Administrators requires verified direct contacts, avoiding general HR department inboxes.
Our solution
Data InfoMetrix extracted 9,800 verified HR leaders and HRIS admins running Workday HR, ADP Workforce, and BambooHR across mid-market and enterprise accounts.
The results
Delivered a 3.9% outreach response rate, driving 36 qualified enterprise meetings and $1.3M in closed ARR within 90 days.
The buying committee we mapped
Decision-Makers
Focused on employee retention, automated benefits onboarding, and HR compliance.
Influencers
Demonstrated automated Workday API sync and payroll data validation.
End-Users
Showcased self-service employee portals and simplified benefits enrollment.
“Reaching the Workday admin alongside the VP of People Ops gave our reps instant credibility. Data InfoMetrix delivered fantastic results.”VP of Enterprise Growth, an HR and benefits technology company · Name withheld at the client's request
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