Data Infrastructure Platform Unlocks $1.9M ARR Targeting Integration Ecosystem Users
Sourcing 18,000 verified users of AWS, Snowflake, and Databricks generated a 44% email open rate, 6.8% engagement rate, and 52 qualified product demos.
The Challenge
The company launched native connector integrations for Snowflake, AWS, and Databricks. However, outbound marketing ad campaigns were failing to reach actual users of those specific cloud ecosystems, leading to high cost-per-lead and irrelevant pipeline.
The Solution & Buying Committee Strategy
Data InfoMetrix extracted a hyper-targeted technographic dataset of 18,000 verified professionals running Snowflake, AWS Data Lake, and Databricks. We categorized contacts into decision-makers, architects, and data engineers for integration-specific messaging.
The Results & Strategic Value
Outreach to this integration-ready audience yielded a 44% email open rate and a 6.8% campaign engagement rate. 52 qualified enterprise demos were completed, generating $4.2M in pipeline and closing $1.9M ARR in new integration business.
“When you talk to companies who already use Snowflake and AWS about a native integration, the conversion rate skyrockets. Data InfoMetrix gave us the exact user list we needed.”
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