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Competitor ConquestingE-Commerce

E-Commerce SaaS Vendor Sells $1.4M ARR Targeting Shopify & Magento Enterprise Stores

Sourcing 11,500 active Shopify Plus and Magento storefront contacts generated a 4.1% response rate and $3.2M pipeline.

Competitor Conquesting playbook
New Merchant Revenue$1.4M ARR
11,500
Storefront Contacts
4.1%
Response Rate
$3.2M
Active Pipeline
$1.4M
Closed Revenue

The challenge

Reaching decision-makers for high-volume e-commerce brands requires connecting with E-Commerce VPs and Head of Digital Marketing directly, avoiding generic store support inboxes.

Our solution

Data InfoMetrix extracted 11,500 verified contacts for high-growth e-commerce merchants running Shopify Plus and Magento, filtering for accounts generating >$5M in annual GMV.

The results

Achieved a 4.1% campaign engagement rate, generating 38 qualified demos and $1.4M in closed ARR within 90 days.

The buying committee we mapped

D

Decision-Makers

VP of E-CommerceChief Marketing OfficerHead of Digital Revenue

Demonstrated 12% checkout conversion lift and reduced cart abandonment rate.

I

Influencers

Lead E-Commerce DeveloperShopify Plus SpecialistDigital Product Manager

Showcased headless e-commerce SDKs, zero API latency, and instant integration.

E

End-Users

Merchandising LeadGrowth Marketing ManagerStorefront Admin

Highlighted drag-and-drop campaign management and zero developer dependency.

“Data InfoMetrix gave us direct access to VP-level e-commerce leaders who had immediate budget for checkout optimization.”
Head of Merchant Growth, an e-commerce technology company · Name withheld at the client's request

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