MedTech Vendor Achieves 3.8% Engagement & $1.5M ARR Targeting Epic & Cerner Hospitals
Sourcing 8,500 healthcare IT decision-makers and hospital admins drove 32 qualified hospital POCs and $1.5M in closed contract value.
The challenge
Navigating complex hospital purchasing committees requires identifying Chief Medical Information Officers (CMIOs), Chief Nursing Officers, and HealthIT Security leads while maintaining strict HIPAA compliance.
Our solution
Data InfoMetrix built custom 8,500-contact lists of verified hospital IT leaders running Epic EMR, Cerner, and Veeva Systems, providing 100% compliant contact channels.
The results
Achieved a 3.8% engagement rate across enterprise health systems, generating $3.6M in pipeline and closing $1.5M in ARR within 120 days.
The buying committee we mapped
Decision-Makers
Focused on HIPAA compliance, patient data security, and EMR interoperability.
Influencers
Emphasized HL7 / FHIR API standards and zero disruption to clinical workflows.
End-Users
Showcased intuitive clinician dashboards and instant EHR record lookup.
“Healthcare outreach is notoriously hard, but Data InfoMetrix delivered verified direct dials for actual EMR decision-makers.”VP of Commercial Strategy, a healthcare IT vendor · Name withheld at the client's request
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