Competitor ConquestingCRM Platforms

B2B Sales Tech Firm Switched 140+ CRM Accounts & Closed $1.8M ARR in 120 Days

Extracting 16,500 active Salesforce and HubSpot CRM accounts allowed multi-persona outreach to RevOps and Sales VPs, driving a 5.4% response rate.

Client Profile & Buying Committee Context

Sales Acceleration Software — Multi-Level Persona Campaign

The Challenge

The company built a next-generation revenue intelligence plugin for Salesforce and HubSpot users. Generic contact lists failed to identify active CRM administrators and RevOps decision-makers, yielding sluggish 1.1% response rates.

The Solution & Buying Committee Strategy

Data InfoMetrix extracted 16,500 verified accounts running Salesforce Sales Cloud and HubSpot CRM, providing complete 3-tier buying committees across RevOps VPs, CRM Admins, and Account Executives.

Multi-Tier Persona Outreach Structure:

Decision-Makers

VP of Revenue Operations, Chief Revenue Officer, Head of Sales Ops

Angle: Demonstrated 3.2x ROI in pipeline forecasting accuracy and reduced CRM rep overhead.

Influencers

Salesforce Administrator, HubSpot Solutions Architect, Sales Enablement Manager

Angle: Showcased native 1-click CRM sync, zero data duplication, and zero custom code setup.

End-Users

Senior Account Executive, SDR Team Lead, Customer Success Manager

Angle: Emphasized automated activity logging and real-time deal stage notifications.

Verified Impact & ROI

The Results & Strategic Value

Achieved a 5.4% campaign engagement rate (vs. 1.8% industry benchmark), generating 68 qualified opportunities and $1.8M in closed ARR within 120 days.

“Data InfoMetrix provided the exact CRM footprint and RevOps contacts we needed. We closed 140+ enterprise accounts in record time.”

Jonathan Cole

VP of Commercial Sales, RevAccelerate Software

Campaign Performance

16,500

CRM Accounts Sourced

5.4%

Outreach Response Rate

Sales Opportunities

$1.8M

Closed ARR

Campaign Highlights

• Delivery Turnaround: 24–48 Hours

• Verification Standard: SMTP & Human Validated

• Replacement Warranty: 1:1 Bounce Credit

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