B2B Sales Tech Firm Switched 140+ CRM Accounts & Closed $1.8M ARR in 120 Days
Extracting 16,500 active Salesforce and HubSpot CRM accounts allowed multi-persona outreach to RevOps and Sales VPs, driving a 5.4% response rate.
The challenge
The company built a next-generation revenue intelligence plugin for Salesforce and HubSpot users. Generic contact lists failed to identify active CRM administrators and RevOps decision-makers, yielding sluggish 1.1% response rates.
Our solution
Data InfoMetrix extracted 16,500 verified accounts running Salesforce Sales Cloud and HubSpot CRM, providing complete 3-tier buying committees across RevOps VPs, CRM Admins, and Account Executives.
The results
Achieved a 5.4% campaign engagement rate (vs. 1.8% industry benchmark), generating 68 qualified opportunities and $1.8M in closed ARR within 120 days.
The buying committee we mapped
Decision-Makers
Demonstrated 3.2x ROI in pipeline forecasting accuracy and reduced CRM rep overhead.
Influencers
Showcased native 1-click CRM sync, zero data duplication, and zero custom code setup.
End-Users
Emphasized automated activity logging and real-time deal stage notifications.
“Data InfoMetrix provided the exact CRM footprint and RevOps contacts we needed. We closed 140+ enterprise accounts in record time.”VP of Commercial Sales, a CRM software vendor · Name withheld at the client's request
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