ABM & Account-Based TargetingERP Systems

Enterprise ERP Add-On Vendor Secures $2.1M ARR Targeting SAP & NetSuite Accounts

By sourcing 12,000 enterprise accounts with verified SAP ERP and NetSuite deployments, the sales team achieved a 4.2% engagement rate.

Client Profile & Buying Committee Context

Enterprise ERP Add-On Provider — Multi-Level Persona Campaign

The Challenge

Selling high-ticket enterprise financial software requires reaching both the CFO and the technical ERP system administrators. Traditional static lists contained outdated switchboard contacts and missed current NetSuite or SAP user status.

The Solution & Buying Committee Strategy

Data InfoMetrix delivered custom technographic extraction mapping 12,000 live SAP and NetSuite corporate accounts, pairing CFO decision-makers with certified ERP administrators.

Multi-Tier Persona Outreach Structure:

Decision-Makers

Chief Financial Officer, VP of Corporate Finance, Controller

Angle: Focused on financial compliance, audit trail automation, and ERP license optimization.

Influencers

SAP System Administrator, NetSuite Technical Architect, IT Operations Director

Angle: Highlighted pre-built SuiteScript and NetSuite Open API connectors with zero downtime.

End-Users

Senior Financial Analyst, Accounts Payable Manager, Supply Chain Planner

Angle: Demonstrated automated invoice reconciliation and multi-currency reporting.

Verified Impact & ROI

The Results & Strategic Value

Generated 44 qualified enterprise demos, driving a 4.2% engagement rate and $2.1M in closed ARR with an average deal size of $48,000.

“Reaching both the NetSuite admin and the CFO simultaneously was the key. Data InfoMetrix gave us 100% accurate contact data for both roles.”

Samantha Wright

Head of Enterprise Sales, FinOps Cloud

Campaign Performance

12,000

ERP Accounts Sourced

4.2%

Engagement Rate

Qualified Demos

$2.1M

Closed ARR

Campaign Highlights

• Delivery Turnaround: 24–48 Hours

• Verification Standard: SMTP & Human Validated

• Replacement Warranty: 1:1 Bounce Credit

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