Enterprise ERP Add-On Vendor Secures $2.1M ARR Targeting SAP & NetSuite Accounts
By sourcing 12,000 enterprise accounts with verified SAP ERP and NetSuite deployments, the sales team achieved a 4.2% engagement rate.
The challenge
Selling high-ticket enterprise financial software requires reaching both the CFO and the technical ERP system administrators. Traditional static lists contained outdated switchboard contacts and missed current NetSuite or SAP user status.
Our solution
Data InfoMetrix delivered custom technographic extraction mapping 12,000 live SAP and NetSuite corporate accounts, pairing CFO decision-makers with certified ERP administrators.
The results
Generated 44 qualified enterprise demos, driving a 4.2% engagement rate and $2.1M in closed ARR with an average deal size of $48,000.
The buying committee we mapped
Decision-Makers
Focused on financial compliance, audit trail automation, and ERP license optimization.
Influencers
Highlighted pre-built SuiteScript and NetSuite Open API connectors with zero downtime.
End-Users
Demonstrated automated invoice reconciliation and multi-currency reporting.
“Reaching both the NetSuite admin and the CFO simultaneously was the key. Data InfoMetrix gave us 100% accurate contact data for both roles.”Head of Enterprise Sales, an ERP and finance software vendor · Name withheld at the client's request
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