GTM Strategy
Every GTM Strategy article from the Data InfoMetrix research team.
John Britton · 11 min read
The Buying Committee Just Shrank. Your ABM Plan Didn't.
More than 135,000 tech workers have been laid off in 2026, and the buying committees your ABM plan was built around have shrunk with them. Olivia Thomas on how to re-map, re-tier and rewrite your campaigns for fewer, busier buyers.
Olivia Thomas · 9 min read
Your Competitor's Renewal Date Is Your Real Launch Date
Conquest campaigns fail when they ignore contract cycles. Olivia Thomas on why installed base timing, not messaging, decides who wins a competitor's users.
Olivia Thomas · 6 min read
Anthropic's IPO Filing Shows Who Is Buying AI. Here Is Who Should Be Calling Them.
Anthropic's S-1 puts hard numbers on enterprise AI adoption. For the vendors, integrators, and consultants built around that adoption, the real question is which accounts to reach first, and how to find them before a competitor does.
Olivia Thomas · 8 min read
Salesforce Is Buying Braze. What Happens to 2,770 Customers in the Meantime?
Salesforce announced an agreement to acquire Braze for $5.66B. Explore what happens to 2,770 Braze customers, why ownership changes reopen tech renewals, and how GTM teams can navigate the window.
Olivia Thomas · 6 min read
Inside the 2026 Executive Research Series: Announcing 4 Comprehensive eBooks and 4 Empirical Whitepapers on B2B Installed Base Intelligence
Data InfoMetrix releases its landmark 2026 Executive Research Series: 4 tactical eBooks and 4 empirical Whitepapers providing research-backed benchmarks on technographic data decay, legacy migration cycles, and account selection.
Olivia Thomas · 9 min read
What Oracle’s 2026 Layoffs Mean for GTM Teams
Explore how Oracle’s 2026 layoffs reshape buying teams, capital priorities, sales cycles, and vendor strategies for technology companies selling to Oracle.
Olivia Thomas · 6 min read
How High-Growth SaaS Companies Build Pipeline Around Technology Ecosystems
The targeting playbook that worked back in 2010 has quietly stopped working. Discover how high-growth SaaS teams move away from firmographics to build pipeline around technology ecosystems.
Olivia Thomas · 9 min readTurn insight into pipeline
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