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GTM Strategy

Every GTM Strategy article from the Data InfoMetrix research team.

LatestGTM StrategyOctober 21, 2026

Salesforce Is Buying Braze. What Happens to 2,770 Customers in the Meantime?

Salesforce announced an agreement to acquire Braze for $5.66B. Explore what happens to 2,770 Braze customers, why ownership changes reopen tech renewals, and how GTM teams can navigate the window.

Olivia Thomas · 6 min readRead the article →
Research & InsightsOctober 14, 2026

Inside the 2026 Executive Research Series: Announcing 4 Comprehensive eBooks and 4 Empirical Whitepapers on B2B Installed Base Intelligence

Data InfoMetrix releases its landmark 2026 Executive Research Series: 4 tactical eBooks and 4 empirical Whitepapers providing research-backed benchmarks on technographic data decay, legacy migration cycles, and account selection.

Olivia Thomas · 9 min read
GTM StrategySeptember 24, 2026

What Oracle’s 2026 Layoffs Mean for GTM Teams

Explore how Oracle’s 2026 layoffs reshape buying teams, capital priorities, sales cycles, and vendor strategies for technology companies selling to Oracle.

Olivia Thomas · 6 min read
GTM StrategyAugust 4, 2026

How High-Growth SaaS Companies Build Pipeline Around Technology Ecosystems

The targeting playbook that worked back in 2010 has quietly stopped working. Discover how high-growth SaaS teams move away from firmographics to build pipeline around technology ecosystems.

Olivia Thomas · 9 min read

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