Olivia Thomas
Director of Growth Marketing & Sales · Director of Growth Marketing & Sales at Data InfoMetrix
About Olivia
Olivia Thomas is the Director of Growth Marketing & Sales at Data InfoMetrix, with over twelve years of experience building B2B GTM pipelines across SaaS companies and agencies. She specializes in technology ecosystem targeting, installed base intelligence, and revenue growth strategies.
Articles by Olivia Thomas · 15
The Buying Committee Just Shrank. Your ABM Plan Didn't.
More than 135,000 tech workers have been laid off in 2026, and the buying committees your ABM plan was built around have shrunk with them. Olivia Thomas on how to re-map, re-tier and rewrite your campaigns for fewer, busier buyers.
The SAP ECC Deadline Is 14 Months Away: How Implementation Partners Find the Companies That Haven't Moved
SAP ECC mainstream maintenance ends December 31, 2027, and thousands of companies still haven't moved. Olivia Thomas on how implementation partners can find those accounts and get on the shortlist first.
Your Competitor's Renewal Date Is Your Real Launch Date
Conquest campaigns fail when they ignore contract cycles. Olivia Thomas on why installed base timing, not messaging, decides who wins a competitor's users.
Anthropic's IPO Filing Shows Who Is Buying AI. Here Is Who Should Be Calling Them.
Anthropic's S-1 puts hard numbers on enterprise AI adoption. For the vendors, integrators, and consultants built around that adoption, the real question is which accounts to reach first, and how to find them before a competitor does.
Salesforce Is Buying Braze. What Happens to 2,770 Customers in the Meantime?
Salesforce announced an agreement to acquire Braze for $5.66B. Explore what happens to 2,770 Braze customers, why ownership changes reopen tech renewals, and how GTM teams can navigate the window.
Inside the 2026 Executive Research Series: Announcing 4 Comprehensive eBooks and 4 Empirical Whitepapers on B2B Installed Base Intelligence
Data InfoMetrix releases its landmark 2026 Executive Research Series: 4 tactical eBooks and 4 empirical Whitepapers providing research-backed benchmarks on technographic data decay, legacy migration cycles, and account selection.
How Data InfoMetrix Builds and Delivers a Technology Users Email List
Learn how Data InfoMetrix builds technology users email lists using technographics, business signals, verification, and market intelligence.
What Oracle’s 2026 Layoffs Mean for GTM Teams
Explore how Oracle’s 2026 layoffs reshape buying teams, capital priorities, sales cycles, and vendor strategies for technology companies selling to Oracle.
How to Find Sales Opportunities Inside the SAP SuccessFactors Installed Base
Identify sales opportunities in the SAP SuccessFactors installed base using technographics, buying signals, business changes, and tech intelligence.
Why SAP Adoption Alone Doesn't Tell You What a Manufacturer Needs
SAP adoption reveals a manufacturer's technology environment, not its next need. Learn which business and buying signals provide the missing context.
10 Best B2B Technographic Data Providers in USA
Explore the top 10 B2B technographic data providers in the USA and learn which provider fits your GTM strategy, ABM programs, and lead generation goals.
B2B Buying Signals Tech Sales Teams Need to Know in 2026
Learn which B2B buying signals actually predict purchase intent in 2026, from tech stack changes to procurement activity, and how to act on them fast.
Five Shifts That Turn ERP Installed Base Into Revenue Opportunities
B2B marketers, RevOps teams, and growth managers selling into ERP accounts: your installed base hides pipeline. Here are 5 shifts to spot it.
Why Technology Adoption Is the Buying Signal Most Revenue Teams Still Ignore
Most B2B teams still build target lists by asking if an account fits their ICP. Learn why technology adoption—what a company already runs—is the ultimate buying signal that predicts why and when accounts convert.
How High-Growth SaaS Companies Build Pipeline Around Technology Ecosystems
The targeting playbook that worked back in 2010 has quietly stopped working. Discover how high-growth SaaS teams move away from firmographics to build pipeline around technology ecosystems.