ERP StrategyAugust 19, 2026
Five Shifts That Turn ERP Installed Base Into Revenue Opportunities
9 min readRead Article →
Director of Growth Marketing & Sales
Olivia Thomas
Director of Growth Marketing & Sales
Director of Growth Marketing & Sales at Data InfoMetrix
Olivia Thomas is the Director of Growth Marketing & Sales at Data InfoMetrix, with over twelve years of experience building B2B GTM pipelines across SaaS companies and agencies. She specializes in technology ecosystem targeting, installed base intelligence, and revenue growth strategies.
Technology EcosystemsInstalled Base DataGTM Pipeline BuildingB2B Growth MarketingIntent DataSaaS Revenue Strategy
3
Published Blog Articles
100%
B2B Technographic Focus
Director Growth
Leadership Role
Articles Authored by Olivia Thomas
Showing 3 publications
Technographic IntelligenceAugust 10, 2026
Why Technology Adoption Is the Buying Signal Most Revenue Teams Still Ignore
Most B2B teams still build target lists by asking if an account fits their ICP. Learn why technology adoption—what a company already runs—is the ultimate buying signal that predicts why and when accounts convert.
11 min readRead Article →
GTM StrategyAugust 4, 2026
How High-Growth SaaS Companies Build Pipeline Around Technology Ecosystems
The targeting playbook that worked back in 2010 has quietly stopped working. Discover how high-growth SaaS teams move away from firmographics to build pipeline around technology ecosystems.
9 min readRead Article →
