Gusto users list

Email list of companies using Gusto

Q: How many companies use Gusto?

Data InfoMetrix tracks 182,892 companies using Gusto, with 967,177 verified contacts at those accounts as of October 2026. The largest groups are Restaurants & Cafes, Professional Services and Startups. Counts are estimates from our database and market research, so ask us for a live count for your exact criteria.

Q: Who buys and manages Gusto inside a company?

Gusto is usually owned by Small Business Owners & Payroll Administration. Decision-makers include Owner / Founder, CEO and COO; Office Manager and Bookkeeper shape the choice, and Employees and Contractors use it day to day. Our Gusto list can include any of these roles.

Q: Which Gusto products or editions can I target?

You can target accounts by the Gusto products they run, including Gusto Simple, Gusto Plus, Gusto Premium, Gusto Contractor and Gusto Benefits & 401(k). Tell us which edition or module matters and we filter the list to those accounts.

Q: What other software do Gusto customers use?

Gusto customers commonly also run QuickBooks Online, Xero, Google Workspace, Slack and Expensify. Gusto is often connected to QuickBooks, so users of those tools overlap heavily. We can filter any list by this kind of stack overlap.

Q: What are the main alternatives to Gusto?

The main alternatives to Gusto are ADP RUN, Paychex Flex and Rippling. We also keep verified user lists for Paychex Flex and Rippling, which is useful for competitive displacement campaigns.

Q: When are Gusto customers most likely to buy?

Buying triggers we track for Gusto accounts include first employees hired, benefits added, expansion to new states and upgrade to Premium. A common pain point is owners lack HR expertise: small firms face hiring and compliance questions alone.

Q: Can Data InfoMetrix deliver a free sample Gusto contact list before ordering?

Yes. Data InfoMetrix delivers a complimentary 10-record sample tailored to your target Gusto criteria—including target job titles, company size, and region—delivered within one business day with no obligation.

Q: How does Data InfoMetrix guarantee email deliverability for Gusto contacts?

Data InfoMetrix provides a 99% email deliverability guarantee on all Gusto datasets. Every contact record undergoes real-time email verification within a 30 to 45-day refresh cycle, backed by a 1:1 hard bounce replacement policy for 30 days after delivery.

Reach owners, office managers and accountants at US small businesses running payroll, benefits and HR on Gusto.

182,892+Companies

967,177+Contacts

Updated Oct 7, 2026GDPR · CCPA99% accuracy

See sample data

Free Gusto count + 10 sample records

182,892+ companies · 967,177+ contacts available

✓Exact count for your titles, regions and company size
✓10 verified sample records to check quality
✓Price quote within 1 business day

Trusted by B2B and enterprise revenue teams

How many companies use Gusto?

Data InfoMetrix tracks 182,892+ companies running Gusto as of October 2026, with 967,177+ verified contacts at those accounts. The largest groups are Restaurants & Cafes, Professional Services and Startups. Buying decisions usually sit with the Owner / Founder, CEO and COO. Counts are estimates built from technology footprint scans, job-post signals and partner directories, checked by our research team. How we count

Tracked accounts182,892+

Organizations detected running Gusto.

Verified contacts967,177+

Direct emails and phone dials for decision-makers.

Primary personasOwner / Founder, Office Manager, Operations Manager

Full buying committee mapped.

Deliverability SLA99%

SMTP-verified, with 1:1 replacement of any email that hard bounces within 30 days.

Data specification · Updated Q4 2026

Technology category	HRIS & Workforce Management
Tracked organizations	182,892+ verified accounts worldwide
Decision-maker contacts	967,177+ records with emails, mobile and direct dials
Key roles	Owner / Founder, Office Manager, Operations Manager, platform administrators, IT directors, procurement
Geography	180+ countries · country-by-country counts on request
Verification	DNS and script telemetry, 5-stage SMTP handshake, manual research
Refresh cadence	Continuous, 30–45 day maximum record age at delivery
Compliance	GDPR, CAN-SPAM, CCPA and CASL
Delivery	24–48 hours as CSV, XLSX or CRM API

Editorial & verification

Researched by the Data InfoMetrix research team. Counts updated October 2026.

How we count and verify data

Market guide

Selling to Gusto customers

Gusto offers payroll, benefits and HR for small businesses and startups. Its customers are founder-led companies that like simple, modern software and often grow quickly.

Written by the Data InfoMetrix research team · Updated October 2026

Who runs Gusto

Gusto is popular with startups, agencies, professional services, restaurants and other small businesses, along with the accountants who serve them. Plans range from Simple to Plus and Premium, adding HR tools, benefits and compliance support.

Who to contact

Founders, CEOs and operations or people leads usually choose Gusto. In growing companies, a first HR or finance hire takes over and starts adding tools.

When Gusto accounts are ready to buy

Funding rounds, hiring sprees, hiring in new states, adding benefits and the first dedicated HR hire are clear triggers. Companies that grow beyond 100 to 200 employees often consider Rippling, Justworks, ADP or a mid-market HCM.

How to segment and approach

Segment by headcount, funding stage, industry and the tools around Gusto, such as QuickBooks or Xero, Slack and an applicant tracking system.

Simple onboarding and a Gusto integration are key. Lead with time saved for founders and better employee experience.

Size your Gusto audience

Pick a region, company size and buying role to estimate how many accounts and contacts you can reach.

Region

Company size

Buying role

Estimated segment✓ 99% SLA

182,892+Target accounts

967,177+Direct contacts

Decision-makers35%

Influencers45%

End users20%

Estimates from our current Gusto dataset. Exact counts come with your quote.

Reach the whole buying committee

A Gusto account is not one contact. We map the people who evaluate, buy, run and use it across Small Business Owners & Payroll Administration.

Decision-makersC-suite & sponsors

Owner / FounderCEOCOOManaging Partner

Influencers & adminsEvaluate & configure

Office ManagerBookkeeperOutside CPAHR Generalist

End usersRun it every day

EmployeesContractorsManagersPayroll Admins

These are examples. We build records for any department, seniority or custom title.

See exactly what you get

Every record carries 60+ fields, from verified email, direct dial and LinkedIn to full postal address, Gusto edition, coexisting stack and intent.

Contact	Buying role	Work email	Direct dial	Company phone	Fax	LinkedIn profile	Company	LinkedIn company page	Industry	Address 1	Address 2	City	State	ZIP code	Country	Gusto footprint	Intent	Status
EVEleanor VanceChief Human Resources Officer (CHRO)	Decision Maker	e.va**@apexglo*****.com	+1 (212) 55*-**	+1 (212) 55*-**	+1 (212) 55*-**	linkedin.com/in/e*or-va******	Apex Global Financial Technologies Inc.	linkedin.com/company/apex-global-tech	Financial Technology & Capital Markets	277 Park Ave 35th	Fl	New York	NY	10172	United States	Rippling All-in-One People Platform (HRIS + IT Cloud + Finance)	High	✓ Verified 2026
JSJulian SterlingVP of People Operations & HR Technology	Decision Maker	j.ste**@scale***.io	+1 (415) 55*-**	+1 (415) 55*-**	+1 (415) 55*-**	linkedin.com/in/j*an-st*******	ScaleCloud Engineering Systems Inc.	linkedin.com/company/scalecloud-eng	Cloud Infrastructure & Developer Software	101 2nd St	Ste 2100	San Francisco	CA	94105	United States	Rippling App & Hardware Device Zero-Touch Provisioning	High	✓ Verified 2026
BHBeatrice HoffmanDirector of Global Payroll & Statutory Compliance	Decision Maker	b.hof**@novart***.ch	+41 (61) 55*-**	+41 (61) 55*-**	+41 (61) 55*-**	linkedin.com/in/b*ice-ho*******	Novartis Specialty Medical AG	linkedin.com/company/novartis-medical-ag	Pharmaceuticals & Life Sciences	Lichtstrasse 35	—	Basel	Basel-Stadt	4056	Switzerland	Rippling Multi-State Automated Payroll & Tax Compliance	High	✓ Verified 2026
MTMiles ThorneHead of Global Talent Acquisition & Recruitment Systems	Influencer	m.th**@beaconlog*******.uk	+44 (20) 79*-**	+44 (20) 79*-**	+44 (20) 79*-**	linkedin.com/in/m*es-th******	Beacon Global Freight Logistics Ltd	linkedin.com/company/beacon-global-freight	Freight Forwarding & Supply Chain Services	33 Holborn	—	London	Greater London	EC1N 2HT	United Kingdom	Rippling Time & Attendance Mobile GPS Tracking	High	✓ Verified 2026
SKSandra KowalskiVP of Total Rewards & Executive Compensation	Decision Maker	s.kow**@midwestho*******.com	+1 (312) 55*-**	+1 (312) 55*-**	+1 (312) 55*-**	linkedin.com/in/s*ra-ko*******	Midwest Hospitality & Hotel Resorts Inc.	linkedin.com/company/midwest-hospitality-group	Hotels & Commercial Lodging Operations	980 N Michigan Ave	Ste 1400	Chicago	IL	60611	United States	Rippling Custom Workflow Automations & Employee Lifecycle	High	✓ Verified 2026
ADAntoine DuboisDirector of HR Information Systems (HRIS)	Influencer	a.du**@pariscon*****.fr	+33 (1) 44*-**	+33 (1) 44*-**	+33 (1) 44*-**	linkedin.com/in/a*ine-d*******	Paris Digital Strategy Consulting SA	linkedin.com/company/paris-digital-strategy	Management & Strategy Consulting Services	50 Avenue Montaigne	—	Paris	Île-de-France	75008	France	Rippling Corporate Credit Cards & Expense Management	Medium	✓ Verified 2026
CBCaroline BennettHead of Global Contractor Compliance & EOR	Influencer	c.ben**@remotew****.io	+1 (512) 55*-**	+1 (512) 55*-**	+1 (512) 55*-**	linkedin.com/in/c*line-b********	RemoteWorks International Technologies Inc.	linkedin.com/company/remoteworks-intl	Remote Talent & Workforce Platform	600 Congress Ave 14th	Fl	Austin	TX	78701	United States	Rippling Global Employment (EOR) in 100+ Countries	High	✓ Verified 2026
YTYuki TakahashiSenior People Analytics & Workforce Planning Specialist	Practitioner	y.ta**@tokyo***.jp	+81 (3) 55*-**	+81 (3) 55*-**	+81 (3) 55*-**	linkedin.com/in/y*i-ta******	Tokyo Applied AI Research KK	linkedin.com/company/tokyo-applied-ai	Artificial Intelligence & Semiconductor R&D	Shiodome City Center	28F	Tokyo	Tokyo	105-7128	Japan	Rippling PEO Services & Fortune 500 Benefits Access	High	✓ Verified 2026

Illustrative rows showing 20 of 60+ fields. Full records are unmasked.

We deliver 60+ data fields per record, including intent data. The sample shows a selection only. Tell us which fields you need, including any that aren't listed here, and we'll add them to your list.

Also available:Seniority & departmentJob functionTenure in roleEmployee countAnnual revenueSIC & NAICS codesParent companyWebsite & domainProduct editionContract & renewal timingIntent topics & scoreEmail verification date

How we prove an account runs Gusto

No scraped résumés or stale directories. Three layers confirm a live installation before a contact reaches your list. Read our verification protocol

Pillar 1 · Telemetry

Live DNS & script signals

We inspect response headers, DNS MX and CNAME records and live JavaScript bundles to confirm a running Gusto instance.

DNS · CNAME · MX recordsHTTP headers · JS bundles✓ Verified against live infrastructure

Pillar 2 · Operational intent

90-day hiring signals

We track job requisitions that ask for Gusto skills, which shows ongoing budget and headcount.

Now hiringGusto Administrator

Now hiringGusto Architect

Now hiringGusto Engineer

Pillar 3 · Human & mailbox QA

Pre-delivery SMTP handshake

Each email is tested against the destination mail server, and titles are checked against current company rosters.

SMTP check ✓LinkedIn match ✓Title verified ✓

✓ Deliverable inbox and current role

Deliverability SLA

<3%

Maximum bounce rate, or we replace the contacts. Your sender reputation stays clean.

1:1 hard bounce replacement

Every email that hard-bounces within 30 days of delivery is replaced free, record for record.

24-hour pre-delivery ping

Live SMTP and MX checks right before we send your file.

Instant CRM import

Clean CSV or XLSX, ready for one-click import.

Ready for your outbound stack

Imports straight into the tools you use.

What are you trying to do?

Each campaign needs a different data strategy. Pick your goal to see how we build the audience.

Find companies on rival platforms and reach the people evaluating a move to, or away from, Gusto.

Conquesting playbook

Pitch integrations, add-ons and complementary tools to companies already running Gusto.

Ecosystem playbook

Build account lists around Gusto deployment scale and engage the full committee across departments.

ABM playbook

Conquesting audienceSample

ADP RUN

Paychex Flex

Rippling

→

Gusto

Know the stack around every account

Gusto rarely runs alone. Every record is tagged with the tools detected alongside it, so you can segment by complementary stacks.

Google Workspace

Open the coexistence matrix

What Gusto customers look like

Anonymised profiles of companies in our Gusto dataset of 182,892+ accounts. Named accounts are shared in your free sample, never on a public page.

Gusto account profiles · anonymised

Company size	Industry	Country	Employees	Revenue
Mid-market	Retail & Local Services	United States	500–999	$100M–$250M
Mid-market	Restaurants & Cafes	Canada	200–999	$50M–$250M
Enterprise	Professional Services	Germany	5,000+	$1B+
Upper mid-market	Startups	United States	1,000–4,999	$250M–$1B
SMB	Retail & Local Services	Australia	50–199	$10M–$50M
Enterprise	Restaurants & Cafes	United States	10,000+	$5B+
Mid-market	Professional Services	United States	500–999	$100M–$250M
Mid-market	Startups	United Kingdom	200–999	$50M–$250M

Markets we cover

United States

India

United Kingdom

Canada

Germany

Australia

Singapore

France

New Zealand

Netherlands

Plus 170 more countries. Ask for a country-by-country count of Gusto accounts and we'll include it with your free sample.

Build the list your way

Every list is assembled from source to your product tier, job function, geography and revenue band. Nothing is a fixed export.

Editions & modules

Filter by what they actually run.

+Gusto Simple+Gusto Plus+Gusto Premium+Gusto Contractor+Gusto Benefits & 401(k)

Firmographics

Match revenue, size and industry.

+Industry+$1M–$10B+ revenue+Headcount+Ownership & funding+HQ & branches

Geography

Target any territory.

+US & Canada+US states+UK, DACH, Nordics+APAC & ANZ+Metro clusters

Need multi-attribute segments? Open the Audience Builder

What Gusto teams are struggling with

Know the friction before you reach out, and position your product where it matters.

Friction 1

Owners lack HR expertise

ImpactSmall firms face hiring and compliance questions alone.

OpportunityOffer HR outsourcing and advice.

Friction 2

Offering competitive benefits

ImpactSmall businesses compete with large employers.

OpportunityPitch benefits brokerage and 401(k).

Friction 3

Cash flow on payroll day

ImpactPayroll strains cash.

OpportunityOffer financing and payments.

Intent triggers we track

✓First employees hired

✓Benefits added

✓Expansion to new states

✓Upgrade to Premium

“Reaching the Workday admin alongside the VP of People Ops gave our reps instant credibility. Data InfoMetrix delivered fantastic results.”

VP of Enterprise Growth, an HR and benefits technology companyName withheld at the client's request

Read the $1.3M ARR case study

Gusto list questions, answered

How many companies use Gusto?

Data InfoMetrix tracks 182,892 companies using Gusto, with 967,177 verified contacts at those accounts as of October 2026. The largest groups are Restaurants & Cafes, Professional Services and Startups. Counts are estimates from our database and market research, so ask us for a live count for your exact criteria.

Who buys and manages Gusto inside a company?

Gusto is usually owned by Small Business Owners & Payroll Administration. Decision-makers include Owner / Founder, CEO and COO; Office Manager and Bookkeeper shape the choice, and Employees and Contractors use it day to day. Our Gusto list can include any of these roles.

Which Gusto products or editions can I target?

You can target accounts by the Gusto products they run, including Gusto Simple, Gusto Plus, Gusto Premium, Gusto Contractor and Gusto Benefits & 401(k). Tell us which edition or module matters and we filter the list to those accounts.

What other software do Gusto customers use?

Gusto customers commonly also run QuickBooks Online, Xero, Google Workspace, Slack and Expensify. Gusto is often connected to QuickBooks, so users of those tools overlap heavily. We can filter any list by this kind of stack overlap.

What are the main alternatives to Gusto?

The main alternatives to Gusto are ADP RUN, Paychex Flex and Rippling. We also keep verified user lists for Paychex Flex and Rippling, which is useful for competitive displacement campaigns.

When are Gusto customers most likely to buy?

Buying triggers we track for Gusto accounts include first employees hired, benefits added, expansion to new states and upgrade to Premium. A common pain point is owners lack HR expertise: small firms face hiring and compliance questions alone.

Can Data InfoMetrix deliver a free sample Gusto contact list before ordering?

Yes. Data InfoMetrix delivers a complimentary 10-record sample tailored to your target Gusto criteria—including target job titles, company size, and region—delivered within one business day with no obligation.

How does Data InfoMetrix guarantee email deliverability for Gusto contacts?

Data InfoMetrix provides a 99% email deliverability guarantee on all Gusto datasets. Every contact record undergoes real-time email verification within a 30 to 45-day refresh cycle, backed by a 1:1 hard bounce replacement policy for 30 days after delivery.

Sourcing and compliance. Business contacts come from public company sources, professional directories and opt-in publishing partners, then go through SMTP verification and human review. Lists are for B2B outreach: include an unsubscribe link and honour opt-outs (CAN-SPAM), and have a lawful basis such as legitimate interest when you email people in the EU or UK (GDPR). Read how we source and verify data