John Britton
VP of Marketing at Data InfoMetrix / MedicalProspects · VP of Marketing at Data InfoMetrix / MedicalProspects
About John
John Britton is the VP of Marketing at Data InfoMetrix and its sister brand MedicalProspects. He built and led the marketing function from the ground up, owning demand generation, content strategy, B2B campaign execution, and the Customer Success team. MedicalProspects focuses exclusively on healthcare data, while Data InfoMetrix focuses on technology installed base data.
Articles by John Britton · 8
The Hidden Relationship Between CRM, ERP and Marketing Automation (And What It Tells You About Your Next Deal)
Two accounts can look identical on a firmographic scorecard and still be completely different opportunities. John Britton on reading CRM, ERP and marketing automation together to find where your product actually fits.
10 Best B2B Technology Users List Providers in USA
In 2026, the most expensive mistake a B2B marketer can make isn't a bad creative or a weak subject line; it is hitting "send" on a database that was outdated…
Why We Built MedicalProspects: The Problem With Generic Healthcare Data
When ZoomInfo, Apollo, and Lusha Can't Get You to the Right Room, You Need a Specialist For over ten years, DataInfoMetrix has helped B2B teams build pipeline.…
Beating the Algorithm: How Marketers Can Stay Visible in AI-Powered Inboxes
Have you recently found that your email is not visible to your audience? You hit send, but you get no response. No clicks. No replies. Nothing. Your campaign…
What is B2B Marketing? A Complete Guide in 2025
Introduction to B2B Marketing Evolution The B2B buying process now typically begins with a referral or an online search, with over 84% of decision-makers…
How to sell software to the healthcare industry?
By now, you’ve likely come across numerous blogs & articles available online about selling software to the healthcare industry. This blog goes beyond the…
Only 18% of Marketers Are Using Fully Segmented Lists – Are You Missing Out?
Well, in the fast-paced world of digital marketing, where attention spans are short and inboxes are full, finding your “Right audience” at the right time is…
AI in Email Marketing: A Complete Guide for 2025
Email marketing has evolved dramatically since its inception, and artificial intelligence (AI) is now at the forefront of this transformation. As we navigate…