Email MarketingMay 14, 2026
Top 10 B2B Technology Customer List Providers
16 min readRead Article →
Former Blog Author & B2B Strategist
John Britton
Director of Marketing
VP of Marketing at MedicalProspects
John Britton served as Director of Marketing at Data InfoMetrix, where he built and led the marketing function from the ground up — owning demand generation, content strategy, B2B campaign execution, and the Customer Success team. He has since been promoted to VP of Marketing at MedicalProspects, the sister brand focused exclusively on healthcare data.
B2B Marketing StrategyInstalled Base DataDemand GenerationCustomer SuccessContent Marketing
7
Published Blog Articles
100%
B2B Technographic Focus
VP Marketing
Leadership Role
Articles Authored by John Britton
Showing 7 publications
BlogApril 23, 2026
Why We Built MedicalProspects: The Problem With Generic Healthcare Data
When ZoomInfo, Apollo, and Lusha Can't Get You to the Right Room, You Need a Specialist For over ten years, DataInfoMetrix has helped B2B teams build pipeline.…
4 min readRead Article →
Email MarketingMarch 24, 2026
Beating the Algorithm: How Marketers Can Stay Visible in AI-Powered Inboxes
Have you recently found that your email is not visible to your audience? You hit send, but you get no response. No clicks. No replies. Nothing. Your campaign…
20 min readRead Article →
BlogSeptember 16, 2025
What is B2B Marketing? A Complete Guide in 2025
Introduction to B2B Marketing Evolution The B2B buying process now typically begins with a referral or an online search, with over 84% of decision-makers…
11 min readRead Article →
BlogSeptember 2, 2025
How to sell software to the healthcare industry?
By now, you’ve likely come across numerous blogs & articles available online about selling software to the healthcare industry. This blog goes beyond the…
15 min readRead Article →
BlogSeptember 2, 2025
Only 18% of Marketers Are Using Fully Segmented Lists – Are You Missing Out?
Well, in the fast-paced world of digital marketing, where attention spans are short and inboxes are full, finding your “Right audience” at the right time is…
12 min readRead Article →
BlogJuly 21, 2025
AI in Email Marketing: A Complete Guide for 2025
Email marketing has evolved dramatically since its inception, and artificial intelligence (AI) is now at the forefront of this transformation. As we navigate…
13 min readRead Article →
