In today's B2B marketing environment, broad unsegmented email outreach yields low deliverability and high opt-out rates. Modern revenue leaders build targeted campaigns by analyzing exact software deployment footprints—mapping C-Suite budget approvers, IT leads, and system architects.
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John Britton
Director of Marketing — formerly at Data InfoMetrix
Now: VP of Marketing at MedicalProspects
John Britton served as Director of Marketing at Data InfoMetrix, where he built and led the marketing function from the ground up — owning demand generation, content strategy, B2B campaign execution, and the Customer Success team. He has since been promoted to VP of Marketing at MedicalProspects, the sister brand focused exclusively on healthcare data.
